IWSR data indicates that 82% of non-alcoholic drinkers also consume alcohol, highlighting that it is more about moderate consumption rather than complete abstinence. According to Solène Marchand, head of marketing for Pernod Ricard’s non-alcoholic products, “ 71% of the consumers of these new non-alcoholic spirits also consume alcoholic spirits. So, that’s really interesting for the way we marijuana addiction communicate to our consumers.
- About 94 percent of people who buy NA beverages still drink alcohol.
- Sera was similar to Como, with layers of warming spices and herbal notes.
- Recess is a sparkling water infused with hemp and adaptogens, such as ginseng, lemon balm, and L-theanine, and all made with real fruit ingredients (blackberry, pomegranate, orange zest, and more) and no fake stuff.
Non-alcoholic wine that doesn’t taste like non-alcoholic wine…
“Deciding to give up alcohol is now a year-long phenomenon rather than a concept just for January, and the search term ‘sober curious’ trends all year,” explains BCG managing director and partner Elfrun von Koeller. But I will say, always take some caution when trying out these sober alternatives. The experts I spoke with really highlighted this, and said there could be risks involved. They contain some other ingredients like we mentioned before, the natural botanicals or adaptogens. It’s gotten the attention not just of people looking at their relationship with alcohol, but big names too. So I think that’s also helping this trend really moving forward is, it’s not a small trend anymore.
- He encourages people to take inventory in a room the next time they’re out with friends.
- The concept of “hangxiety”—hangover-induced anxiety—went viral, with Gen Z sharing videos of lost productivity, poor skin, and emotional fallout.
- As you consider what you do and don’t enjoy about alcohol, you might choose to have a drink on occasion.
- The rise of health and wellness has driven younger consumers to moderate their alcoholic consumption on average and become more sober curious.
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This attitude means Gen Z are reducing their alcohol intake as a way to manage their emotional wellbeing, and may look at alcohol as an impediment to a robust mental framework. Social media platforms like TikTok have also helped users to broadcast the benefits of a sober or sober curious lifestyle. Nearly all of the products they’re stocked with were designed with adults in mind. But broken sober curious down to their most basic ingredients, many are hardly different from juice, soda, or kombucha.
Bitter, sweet, and herbal, not too complex
Being Sober Curious can be your ticket to a happier, healthier, and more balanced life. Phelps said Heineken 0.0 creates more opportunities to enjoy beer’s taste. The 69-calorie product comes in the brand’s signature green bottle or can (so it’s indistinguishable from the alcoholic version) and is priced the same. She also added there’s little difference between sipping the zero-proof and regular beer — just the alcohol. Beer lovers don’t have to sacrifice the joy of holding a cold bottle. As Warrington says, adding sobriety into your life isn’t a loss, but a positive gain.
Without alcohol, I actually have to face those things so I feel stronger in myself to be able to deal with them if they arise again. If anything, alcohol inhibits my fun, yet I’m labeled as “no fun” if I abstain. Adi Zuloff-Shani, Ph.D., is a biomedical research and development executive and the CEO of Clearmind Medicine. This article previously stated that some apple, orange, and grape juices contain more than 0.5 percent alcohol by volume.